Research Assistant for Content Marketing

I've been doing content marketing for the past three years without realizing it. Clearly, I need some guidance as to how to do it more strategically! As a freelancer editor of academic writing, I write the monthly advice column Ask Dr. Editor for University Affairs . People send me questions and I answer them, and then other people learn about my editing business through my column, and those people hire me to edit for them. Only thing is, I have never approached this work with a plan. I get questions and I answer them! It would be wonderful to have a team of students who could help me with keyword and other content research that would enable me to know what kinds of topics I ought to be covering in my column, instead of simply writing about whatever I want. Given that I have an established audience, brand, and voice, how do I ensure that I'm serving the needs of potential clients by really addressing their concerns?

UX/UI Facilitation and Guidance for Text Analysis Tool

This project involves working in a small team to provide guidance and oversight for the UX/UI process for the below-described text analysis tool. Work will involve organizing facilitating a series of focus groups, analyzing and interpreting focus group feedback, and providing guidance to the web designer, to ensure that the final design is intuitive and easy-to-use. Most online tools for analyzing writing aren't appropriate for the kind of writing that is published in peer-reviewed academic journals. No article in Nature or Science is ever going to written the way that hemingwayapp.com suggests is 'good.' I'm an expert in academic writing: I have a PhD in poetry, and I write the monthly advice column Ask Dr. Editor for University Affairs. I know what to look for in academic writing, to make it more clear, concise, and compelling--and thus more likely to be published in a high-JIF journal. I've secured help in developing an online tool similar to hemingwayapp.com , countwordsworth.com , writersdiet.com , or even the AI-powered VMock , which I can use to help researchers to identify ineffective writing strategies in their own work.

Web Design for Text Analysis Tool

This project involves designing a website for the below-described text analysis tool. Most online tools for analyzing writing aren't appropriate for the kind of writing that is published in peer-reviewed academic journals. No article in Nature or Science is ever going to written the way that hemingwayapp.com suggests is 'good.' I'm an expert in academic writing: I have a PhD in poetry, and I write the monthly advice column Ask Dr. Editor for University Affairs. I know what to look for in academic writing, to make it more clear, concise, and compelling--and thus more likely to be published in a high-JIF journal. I'm looking for help in developing an online tool similar to hemingwayapp.com , countwordsworth.com , writersdiet.com , or even the AI-powered VMock , which I can use to help researchers to identify ineffective writing strategies in their own work. I have none of the technical background necessary to scope or imagine this work, but I do have the knowledge that would inform how the tool should work, and the networks that would help it to be widely useds. I am hoping that this tool could be made freely available to academics on my website, shortishard.ca .

Content Marketing Strategy & Keyword Research

I've been doing content marketing for the past three years without realizing it. Clearly, I need some guidance as to how to do it more strategically! As a freelancer editor of academic writing, I write the monthly advice column Ask Dr. Editor for University Affairs . People send me questions and I answer them, and then other people learn about my editing business through my column, and those people hire me to edit for them. I have a few thousand readers each month, and a low bounce rate. Great, right? Only thing is, I have never approached this work with a plan. I get questions and I answer them! It would be wonderful to have a team of students who could help me with keyword research and other fancy market research strategies that would enable me to know what kinds of topics I ought to be covering in my column, instead of simply writing about whatever I want. Given that I have an established audience, brand, and voice, how do I ensure that I'm better serving the needs of potential clients by providing high-value content that really addresses their concerns?