Thurga Mahendirarajah
Thurga Mahendirarajah
Learner -
(1)
2
Location
Toronto, Ontario, Canada
Bio

Hi! I'm a 4th-year Global Business and Digital Arts student at the University of Waterloo. I love photography, UX, and product management. I want to make my last term at Waterloo to be great so I applied for VFC.

Portals
Categories
UX design Branding & style guides Market research Project management Product or service launch

Skills

Canva (software) 1 Competitive analysis 1 Content creation 1 Digital content strategy 1 Digital integration 1 Digital marketing 1 Digital media strategy 1 Marketing 1 Newsletters 1 Project finance 1 Search engine optimization 1

Achievements

Latest feedback

Recent projects

Funding Essentials (DUPLICATE)
Funding Essentials (DUPLICATE)
Vancouver, British Columbia, Canada

Funding Essentials - Digital Content Strategy and Implementation

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We would like students to help us with creating content that is aligned with our vision, mission, and sector. We are just beginning our digital media strategy and have yet to fully engage with our website (Wix), LinkedIn, Facebook, etc. We need some assistance in developing an Ideal Customer Persona(s), Content Creation, and Digital Integration across platforms. Funding Essentials helps organizations and businesses understand the project funding options within their industry, such as RFP's, grant funding, contribution agreements, and low-interest financing. We perform industry research, competitor analysis, and we write business plans. We also develop technical documents and reports for compliance and governance projects. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 30, 50, or 70 KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Develop Ideal Customer Persona(s) Content creation and design (Canva, MailChimp) Write blog articles, email newsletters/sequences and other content pieces on assigned topics Assist with advancing our digital media strategy across platforms: website (Wix), LinkedIn, Facebook, etc. Identify improvements and make suggestions on future projects IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS: A student or team with excellent writing, marketing, and digital media skills would be the ideal candidate for this project. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Develop a Digital Marketing Strategy and include an action plan with timelines Begin implementation of any new model(s) within the available internship timeframe. Ensure the tasks are transitioned back to the company with complete instructions regarding deliverable activities and next steps. IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Kelly Comeau

Matches 3
Category Sales strategy + 3
Closed
Cabinet PROCOMS
Cabinet PROCOMS

Cabinet PROCOMS - conception graphique + média sociaux

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Nous souhaitons mettre à jour l'image de marque de l'entreprise et d'autres partenaires, alors nous avons besoin d'idée novatrice et un regard frais pour les mettre au goût du jour. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Choix stratégique des couleurs & SEO de la marque Création de l'image de marque ( logo, brochures, cartes d'affaires, portfolio, etc) Création de page vitrine et médias sociaux de la marque IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Designer graphique Inforgraphiste Stratège SEO / média sociaux FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: logo, brochures, cartes d'affaires, portfolio, etc page vitrine et médias sociaux de la marque WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête. 3

Matches 2
Category Communications + 3
Closed

Work experience

Project Member
Deloitte
Toronto, Ontario, Canada
May 2021 - August 2021

Remote Internship

Education

Honours Global Business and Digital Arts, Global Business and Digital Arts
University of Waterloo
September 2018 - Current