Marketing and Event Assistant - Level Up

The Marketing & Event Assistant will work directly with the CEO and Founder Sharon Bonner as the company pivots to coordinating virtual and hybrid events. The intern will work with Sharon to plan the virtual events and be directly supervised by Sharon. In addition, Sharon is starting her own consulting business and the intern will be working with her to develop the consulting website content, marketing strategy and business offering. The intern will asked to perform market research to define the target market for consulting clients. Sharon has also created a new business www.caringconnections.ca and will be looking for marketing support on how to promote her cards in 2022.

Expansion Plan To Ontario

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Aisha Comfortable Coliving Inc. provides an affordable coliving housing option for single women age 18+. We will provide three broad categories of services: 1- Matching services between homeowners and tenants 2- Providing activities that help build a fun supportive community. 3- Professionally managing the properties that use the coliving service of our company. We have just started the first phase of our company in Halifax Nova Scotia, which is the homeowners and tenants matching. We have developed our operations to be totally done online contrary to the traditional leasing services which mostly take place on the ground with the presence of agents communicating directly with customers. We decided on this strategy to be able to expand to different cities in Canada as we believe our services would be valuable to women across the country. Currently we are planning for our expansion to Ontario. Our challenge is to communicate our vision to single women homeowners who normally would not share their homes with others but with our matching services they would consider renting to other women. Also, we would like to reach landlords and landladies to use our services where the tenants would be a group of women. We need a marketing plan to launch our services in Ontario. We would like a digital marketing plan that uses multiple channels to reach our potential customers. KEY PROJECT ACTIVITIES: Digital marketing plan to expand to Ontario PROJECT MENTOR NAME/: Aisha ElSherbiny