Digital Marketing Plan

Our start-up was founded to meet the growing demand for flexibility in healthcare staffing. We will be launching a beta version in the upcoming weeks and would like learners to help our start-up finalize and implement our digital marketing plan. We would like to collaborate with students to design and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, and services. Reviewing marketing content in the form of posts, emails, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible. Recommending a paid advertisement strategy.

Full Stack Development & Testing of Web Application

The main goal for this project is to enhance an existing prototype web application by improving its stability and reliability. This will be achieved through writing comprehensive unit tests and integration tests for both the frontend and backend of the application (both in Next.js!). The app is built using Next.js, MongoDB, and Firebase, and we are aiming to ensure the code is well-tested and the application is running smoothly before it’s deployed on Vercel. What tasks will learners need to complete to achieve the project goal? Your tasks will include: Devise a testing strategy:: Collaborate with the team to create a test strategy by identifying high-priority and high-risk areas of the codebase that need thorough testing. Focus on key features, complex logic, and critical integrations, ensuring comprehensive test coverage through unit and integration tests for the most impactful parts of the application. Testing Existing Code: Write and implement unit tests and integration tests for the existing frontend and backend codebase to ensure it meets the required functionality and quality standards. CI/CD Pipelines: Assist in integrating the new tests in CI/CD pipelines to streamline the development and deployment workflow. This is a bonus skill we are looking for, but prior experience will be a big plus. Collaboration and Documentation: Collaborate with the team to refine features and fix issues. Document your work and ensure that the tests are properly described for future developers. Bonus tasks:  Frontend Development with Next.js: Improve or extend the client-side application using Next.js, focusing on enhancing features and ensuring proper test coverage for components and pages. Backend Development with Next.js API Routes: Utilize Next.js server-side features for creating API routes and backend logic. You'll need to ensure these routes are fully tested and work seamlessly with the frontend. Required Skills: Strong experience with Next.js (both frontend and backend/server-side features). Practical experience with MongoDB for storing and retrieving data. Solid understanding of Firebase Authentication for handling user authentication and management. Familiarity with unit testing and integration testing practices. Familiarity with Vercel for deployment is a bonus, but not required. CI/CD pipeline experience is a bonus.

Newsletter Development & Social Media Campaign

Our start-up was founded to meet the growing demand for flexibility in healthcare staffing. We will be launching a beta version in the upcoming weeks and would like learners to help our start-up finalize and implement our digital marketing plan. This will involve several different steps for the students, including: Conducting background research on the cause. Brainstorming topics for each issue. Setting, coordinating, and enforcing deadlines. Creating materials to be published and making revisions based on feedback. Proofreading drafts of newsletters and recommending areas for improvement. Identification of suitable social media channels and strategies Identification of types of campaign content to create Identification of metrics to monitor the campaign’s success Creation of a social media content calendar to organize the campaign Bonus steps in the process would also include: Recommending other ways to increase awareness about our cause.

Full Stack Development & Testing

The main goal for this project is to enhance an existing prototype web application by improving its stability and reliability. This will be achieved through writing comprehensive unit tests and integration tests for both the frontend and backend of the application (both in Next.js!). The app is built using Next.js, MongoDB, and Firebase, and we are aiming to ensure the code is well-tested and the application is running smoothly before it’s deployed on Vercel. What tasks will learners need to complete to achieve the project goal? Your tasks will include: Devise a Testing Strategy: Collaborate with the team to create a test strategy by identifying high-priority and high-risk areas of the codebase that need thorough testing. Focus on key features, complex logic, and critical integrations, ensuring comprehensive test coverage through unit and integration tests for the most impactful parts of the application. Testing Existing Code: Write and implement unit tests and integration tests for the existing frontend and backend codebase to ensure it meets the required functionality and quality standards. CI/CD Pipelines: Assist in integrating the new tests in CI/CD pipelines to streamline the development and deployment workflow. This is a bonus skill we are looking for, but prior experience will be a big plus. Collaboration and Documentation: Collaborate with the team to refine features and fix issues. Document your work and ensure that the tests are properly described for future developers. Bonus tasks:  Frontend Development with Next.js: Improve or extend the client-side application using Next.js, focusing on enhancing features and ensuring proper test coverage for components and pages. Backend Development with Next.js API Routes: Utilize Next.js server-side features for creating API routes and backend logic. You'll need to ensure these routes are fully tested and work seamlessly with the frontend. Required Skills: Strong experience with Next.js (both frontend and backend/server-side features). Practical experience with MongoDB for storing and retrieving data. Solid understanding of Firebase Authentication for handling user authentication and management. Familiarity with unit testing and integration testing practices. Familiarity with Vercel for deployment is a bonus, but not required. CI/CD pipeline experience is a bonus.