Simulation Research

Our company would like to research more into company simulations and real life simulations in the business world.We would like to collaborate with students to conduct our simulations.This will involve several different steps for the students, including:Familiarizing themselves with our research project and objectives.Familiarizing themselves with our simulation and modelling.Running simulations and comparing results to experimental data.Tuning simulation parameters to better match experimental conditions.Reporting the results of simulations.Bonus steps in the process would also include:Researching other simulations and models to compare our simulation against.

Competitive Analysis

We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy.We would like to collaborate with students to conduct a competitive analysis of our business.This will involve several different steps for the students, including:Familiarizing themselves with our company, products, and target market.Identifying current and potential future competitors.Creating a matrix identifying features that are similar and different between companies.Summarizing our competitive advantages and disadvantages relative to the competition identified.Bonus steps in the process would also include:Recommending how our company can differentiate itself through products / services and messaging.

Customer Journey Mapping

We would like to understand our strengths and areas of improvement from a customer perspective.This will involve several different steps for the students, including:Conducting background research on customer journey mapping, our products and customers.Analyzing customer responses from surveys and interviews.Defining the phases and touchpoints of the purchasing process.Incorporating user actions, emotions, goals, and pain points in the customer journey map.Proposing solutions to minimize pain points while meeting business goals.Bonus steps in the process would also include:Developing multiple customer journey maps to account for different experiences and paths.

Developing an Up-Sell Product

We want you to help us develop a new product that will appeal to our target customer, which we can offer as an up-sell to our existing product(s). To accomplish this, we believe you should focus on:Conducting customer interviews to understand purchase decisions and needs.Defining customer segments that we could target.Brainstorming potential product ideas.Developing marketing messaging and sales strategy for the new product.We hope this new product will increase revenue and grow our customer lifetime value.