Marketing Plan

The primary focus for the student will be: (Include a few examples of marketing projects as seen below)Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.Recommend changes to advertising and PR materialsInvestigate our competitive landscape; perform market segmentation to identify the ideal target market.Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.Conduct an audit of our current social media presence and/or other current communication channel(s).