Customer Persona and Journey Mapping

We are excited to be launching a new dietary first app in Canada focusing on helping millions of Canadians get safe, easy access for their dietary needs. With any launch, having a depth understanding of our users needs is critical; and we would like to involve students in creating one for our new venture. We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on target customers and create a personas Drawn from the personas and research is to do customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.