Government policy towards the tourism industry in Ontario

Times Group Corp. is considering the development of a condo hotel at 5507 River Road in Niagara Falls, ON, Canada. You are asked to identify various government policies in the area and evaluate them, if applicable. The results of the project will assist in pre-development of the subject site. Moreover, the findings of the project will indicate the overall viability of the proposed development plan. The scope of the project includes, but is not necessarily limited to the following: 1. Identify government policies at different levels, i.g. federal, provincial, and municipal, that directly or indirectly affect the market supply and demand. 2. Categorize the existing policies in a meaningful way. 3. Explore the effect of policies on the supply and demand for different types of travelers and hotel guests. 4. Provide recommendations on how such policies can help/hinder the success of the project.

Marketing Strategy Plan

We want students to help us build a marketing strategy plan to grow and engage our target market: Xero Cloud Accountant Partners . We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? What budget is appropriate for advertising, given our goals? How could our messaging be updated to better explain our value proposition? Do different geographic areas require a different message and image? What is the best approach for our target, direct contact (ie; phone, email), advertising or introduction via community event. What is the best online platform to reach our target market.