- Location
- Toronto, Ontario, Canada
- Bio
-
Dynamic, visionary, entrepreneurial, & performance-driven marketer that builds products from the ground up in both a start-up & internal start-up corporate environment.
A unique career journey in Marketing, Product, Innovation, & Operations fuels my expertise in building seamless product & customer experiences end-to-end.
I build innovative products, customer experiences & strategies by being:
• Insanely customer-obsessed & taking a human-centred approach to innovation translating customer needs into winning business strategies
• Quick to transform big ideas & strategy into tangible products & services
• Savvy enabling cross-functional teams to dream big, deliver big, & have fun doing itIntellectually curious & a natural problem solver who thrives in entrepreneurial environments.
- Companies
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- Categories
- Product or service launch
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Recent projects
Wholistic Training - IT Solution
About Us Wholistic Health Training is one of the oldest massage therapy training centres in Alberta, offering unique programs and dedicated to helping people with a combination of western and holistic medicine. At Wholistic Health Training & Research Centre our staff, students and instructors all value a natural, nurturing approach to health care. Learn More . PROJECT SCOPE R333 is looking for a team of students to develop an innovative IT solution or find an innovative IT Solution for automating the student journey from acquisition to once they are a student. The Customer Journey has been mapped out and we are in a position to have a robust conversation with the team as to what is needed. What You Can Expect From This Project Mentorship from a Marketing Expert. Zahara has her MBA from Cornell and has over 15+ years of experience in marketing and product development. Learn more about Zahara Valuable training on writing use cases, thinking about edge cases, feature development This project is extremely hands-on, providing an incredible experience for those looking to get into app development. Our goal is to provide a valuable and tangible experience for you to be able to create mobile apps
R333-IT Solution - PART II
ABOUT US R333 is a Marketing Company with a Booking service that offers rewards. Earn Reward Dollars by R333 matching you with a service provider and booking your appointment. For example, need your teeth cleaned, we will find a Dentist in your area and book a dental appointment for you. We will give you up to 15% reward dollars to redeem for Cash or Merchandise. How does it work: Fill out an intake form online R333 will find you a Dentist and book your appointment You will need to fill out a short survey about helping businesses survive the pandemic Upload your dental receipt R333 will give you up to 15% Redeem for Cash Back OR Shop for Merchandise PROJECT SCOPE R333 is looking for a team of students to develop an innovative IT solution or find an innovative IT Solution for automating the latter part of the customer journey once the customer has earned their Reward Dollars. The Customer Journey has been mapped out and we are in a position to have a robust conversation with the team as to what is needed. What You Can Expect From This Project Mentorship from a Marketing Expert. Zahara has her MBA from Cornell and has over 15+ years of experience in marketing and product development. Learn more about Zahara Valuable training on writing use cases, thinking about edge cases, feature development This project is extremely hands-on, providing an incredible experience for those looking to get into app development. Our goal is to provide a valuable and tangible experience for you to be able to create mobile apps.
KASZ Marketing - Social Media Project - Hands on Experience! Join Us!
Up to 3 individual positions are available Project Description KASZ Marketing is looking for a group of students to focus on our Social Media whose primary focus will be to plan, develop and implement our Social Strategy and Website Blogs. What You Can Expect From This Project Mentorship from a Marketing Expert. Zahara has her MBA from Cornell and has over 15+ years of experience in marketing and product development. Learn more about Zahara Valuable training to learn new tools, trends and best practices. This project is exceptionally hands-on, providing an incredible experience for those looking to get into social media marketing as well as the digital marketing industry. Our goal is to provide a valuable and tangible experience to you to be able to manage a company’s Social Media presence. About the Role/Your Responsibilities The Strategic Social Media Marketing Project Goals: Competitive Analysis and Landscape Assessment Conduct an audit of our current social media presence Social Content Calendar Development Develop and implement strategies for improving our online presence and increasing engagement Create a content calendar Social Posting Create 3 social media posts a week with content and images for: Facebook Instagram LinkedIn Google My Business Monitoring analytics Track trends and performance Blog Development Create blogs for the website 1 Blog per week Compensation We will provide letters of recommendation and the opportunity to network and grow. Location Work from home or anywhere else that is convenient for you! We look forward to meeting you! Primary contact: Zahara Kassamali, zk38@cornell.edu
Virtual Internship Opportunity: Marketing SEO/SM - LOW - 2020
Virtual internship opportunity for (1 | 2 | 3) marketing students or teams. The primary focus for the student will be: Plan, develop and implement our SEO strategy SEO Strategy & Recommendations Develop and implement an SEO strategy Provide content suggestions and recommendations to increase search visibility Increase our inbound traffic and optimize the customer journey; increase inbound leads. Work towards organic search optimization and ROI maximization Regularly perform thorough keywords research Identify key SEO KPIs Collaborate with the marketing team Strategic Social Media Marketing Conduct an audit of our current social media presence Develop and implement strategies for improving our online presence and increasing engagement Create a content calendar Create 3 social media post a week with content and images Facebook Instagram LinkedIn Google My Business Create 25 blogs for the website 2x week Our goal at the end of this experience is: SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Generate sales through various channels. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include: Content development, including social posts, blog posts, LinkedIn articles, and website copy. Assist with outbound email marketing campaigns as needed Measure and report on the performance of these campaigns We will plan to communicate with our virtual intern(s) using these communication tools: Riipen messaging, email, Whatsapp) Primary contact: Fareen Samji, Director