Social Media Content Creation and Analysis for Ark Collective

The main goal for the project is to create engaging and effective content for social media platforms such as Instagram and Facebook. This will involve researching the target audience, analyzing insights and data to understand what type of content performs best, and using creativity to develop content that aligns with the company's brand and goals.

Brand Voice

We would like to update and revamp our existing brand to attract more customers. While we have a detailed website with strong graphic design assets, we currently lack a consistent brand voice.This will involve several different steps for the students, including:Familiarizing themselves with our company’s story, mission and vision statements.Conducting background research on our company’s products and customers.Establishing suitable personality traits for our brand voice and justifying each trait.Describing how personality traits can be displayed through our brand voice.Bonus steps in the process would also include:Recommending methods of ensuring a consistent brand voice.Recommending revisions for our current marketing materials to use a new brand voice.

Analyzing Industry Data

Our company advertises thousands of products online. We believe we know a lot about our consumers and target consumer base, but we need to look beyond the buyer and examine our industry.We would like to collaborate with students to identify key market trends and assist in our go-forward plans.This will involve several different steps for the students, including:Familiarizing themselves with our products, target market, and industry.Analyzing growth trends, stagnation patterns and decline analytics.Identifying areas of promising innovation and areas that are slowing down.Bonus steps in the process would also include:Recommending strategies to best position our company.

Digital Content Creation

Our company carries many products products online. We hope to revamp our social media and email marketing content to attract more customers.We would like students to help us create content that is aligned with our vision, mission, and sector.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, marketing goals and target market.Researching factors affecting the quality of digital content.Recommending changes to existing digital content and designing new social media posts and emails.Recommending and designing new digital content not already used by our company.Bonus steps in the process would also include:Testing and improving designs based on feedback.