Social Media Strategist - Mental Health Focus

Our RDC team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating MH social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Potential Intern to focus is to promote safe and sustainable mental health coping strategies. Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends.

Social Media Branding and Engagement Strategy for Helina Baby Inc.

Helina Baby Inc. is looking to enhance its online presence by establishing a new social media strategy focused on Instagram, Facebook and Linkedin. The goal is to create a cohesive brand image that resonates with their target audience, which includes parents and caregivers. The project involves researching current social media trends, analyzing competitor strategies, and understanding the preferences of Helina Baby's audience. The team will develop a comprehensive plan that outlines content themes, posting schedules, and engagement tactics. This project will allow learners to apply their knowledge of digital marketing, branding, and social media analytics to create a strategy that increases brand awareness and customer engagement.