Marketing Communications Plan

In our efforts to target a new demographic of Millennial consumers, we have experienced challenges maintaining a consistent voice across media channels. We want you to assist us in updating our branding in a way that clearly differentiates us from our competitors and serves our target Millennial market. For this project, you will need to: Understand our brand and mission. Conduct research on our users, stakeholders, and competitors. Analyze our competitive landscape. Identify trends and opportunities in our target market.

Changing Market Analysis

As a B2C company, we have a primary focus of creating relevant products for our consumer. With this in mind, we have created a new product to add to the existing line that customers know and love. When we created our original product offering, we had a consumer in mind and marketed accordingly. We believe our market might be changing and we need help proving this. This knowledge will aid in a new approach to marketing, especially for our new product. Our specific need is determine what competitors are also playing in this landscape and what our target market’s perception is of these competing brands/products. This information will help us determine what key messaging will resonate with our target buyer. We would like to understand our customer base through surveys and conversations with our present and future consumer to gather insights into buying behaviours, expectations, and experiences with us and our competitors.

Newsletter Development

Our organization is passionate about promoting social causes. We ​​want to increase awareness about a particular topic. We would like to collaborate with students to develop and distribute a newsletter promoting our cause. This will involve several different steps for the students, including: Conducting background research on the cause. Brainstorming topics for each issue. Setting, coordinating, and enforcing deadlines. Creating materials to be published and making revisions based on feedback. Proofreading drafts of newsletters and recommending areas for improvement. Bonus steps in the process would also include: Recommending other ways to increase awareness about our cause.