The supermarket experience

To what extent should supermarkets focus on using customer experience to provide a competitive advantage? Supermarkets have faced many challenges in recent years including the need to provide customers with multiple ways of shopping. We are trying to understand how influential the experience of shopping is on people's choice of supermarket and journey. The particular focus for this is a human perspective, perhaps best captured by the question, “How does/would that make me feel?”

BROWNFIELD SITES Market characterisation study

Identify the characteristics of the Contaminated Land (CL) market in specified territories (UK, Ireland or other key relevant country within the EU).