Visiontif - Digital Content Creation

At Visiontif, we develop affordable AI glasses for the visually impaired. We need help to create content on Social Media to create awareness. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture and are ready to tackle this challenge with us, then we'd love to hear from you. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE? 2 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Write blog articles, email newsletters/sequences, and other content pieces on assigned topics Assist with a social media video launch to promote our organization Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS: * Digital Content Creators x2 IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: (English/Français) English PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Chun Yu

Dwellcome - Strategic Marketing & Design

PROJECT DESCRIPTION: ABOUT COMPANY Dwellcome is an early-stage hyperlocal onboarding marketplace startup, where amenities are recommended to new residents, short-term renters, and tourists when they relocate or visit a new community. I work with local channel partners including Realtors, Landlords, Airbnb Hosts, and BIA’s who can create white-labeled digital curated guides based on community recommendations to match their client's, or guests' lifestyle needs. I also want to help stores bring foot traffic back into their brick & mortar locations following the pandemic. Store owners will have the ability to manage their digital presence and if their store is recommended in a digital curated guide they will have the opportunity to offer targeted incentives in order to convert new residents into potential future customers. What's unique about our SaaS is this is not another nearby app for a new resident to download, this is a "pay-it-forward experience" we want to provide new residents to feel surprised, welcomed, help them discover the amazing things in their new community, and have the opportunity to meet their neighbors without having to do anything on their part. PROJECT SCOPE I am currently finishing up a Beta development milestone, and ready to start having users (future customers) test the product in closed beta for the application. I am also currently working/finishing up the marketing website via Webflow which I hope to have finished by Dec. 2021. Due to our unique concept, it has been a challenge marketing the product via social media because of my lack of experience in social media marketing, and because I am targeting so many different channel partners. I would like the opportunity to work with a team of students who can design a marketing strategy for Dwellcome that focuses on: Social Media - seamless brand marketing ( Currently I post everything, without a clear brand guideline) - targeted potential sales ( as I am targeting both channel partners, and stores separately maybe I need to differentiate my postings) - community awareness and participation ( I want people to celebrate their community, share pictures of their fave places in their neighbourhood or city/town). - tips & best practices ( for those new to a community or even new to the country might now know about regular tips ie: Recycling programs, home maintenance tips, and perhaps this can be shared). In-Person Marketing * [dependent if I am able to fill this position for the December Cohort) - January 12th, 2022, Dwellcome will be exhibiting & sponsoring at an in-person conference for Realtors in the Toronto (GTA) - Realtors are currently our primarily validated customer base - We have a booth that is limited to a table, chair, so I need to conceptualize a unique marketing strategy for what can be used to draw people to my table KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Creation of a social media guideline, design/template Strategic marketing plan best practices for social media marketing Marketing strategy for Conferences and Events Tracking of Analytics due to the success of social media marketing campaigns IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Lead Project Manager (Digital Social Media) Lead Project Manager (In-Person Marketing)* [dependent if I am able to fill this position for the December Cohort) (3) Digital Design Roles IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED English All projects will begin on a first-come, first-serve basis, which cohorts are you + your team ABLE to participate in? Please list all that apply. Please note that flexibility will be key in ensuring we are able to secure a student team for your project. December cohort - December 6 to January 21 January cohort - January 3 to February 18 February cohort - February 7 to March 25 TIME COMMITMENT PER STUDENT: 70 hours MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE? 5 Tom Pischel hello@dwellcome.ca

Vendora | Digital Content Creation | Instagram

ABOUT THE COMPANY Vendora is the first and only marketplace & community for local cultural wedding professionals. Our platform powers the marketing and advertising needs of cultural wedding & event businesses in the GTA. We are driving a shift towards a demand-based, digital economy for wedding service and event businesses, helping them find new customers and manage their customers better. PROJECT SCOPE Positions available: 2 students Vendora is the first and largest Marketplace and Community for Middle Eastern Wedding Professionals in North America. We are passionate about helping engaged couples find what they need and helping the local businesses that provide these services succeed. We are driving a shift towards a demand-based, digital economy for wedding service businesses, helping them find new customers and manage their customers better. We are looking for passionate and talented interns to help us with creating content for Instagram, that is aligned with our vision, mission, and industry. We are looking for 2 interns. Each intern will get to work on different tasks. Deliverables : Create insightful, informative and inspirational articles/posts to share on our IG page Daily content for IG Story / Reel to increase customer engagement Interviewing couples to highlight to added value of our platform Come up with creative ideas to increase engagement Reporting to the Marketing Lead Weekly Check-ins A student with excellent writing and video skills would be the ideal candidate for this project. We're looking for passionate go-getters who want to move fast and create a lasting impact.

Childcare Management App Marketing Opportunity - CRAFTS (getcrafts.ca)

Our organization is looking for a team of 5 marketing students to make a team to create a go-to-market strategy to bring our product further across Canada and to the US. The primary focus for the students will be: Branding - Conduct a full competitive landscape assessment; define our product's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify our ideal target market; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; verify our pricing strategy is correct and in-line with the market; identify expansion opportunities; identify key messaging for CRAFTS. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Mainstream Media - Investigate mainstream media channels (ie. low-cost magazine articles, news outlets, online media channels) that can maximize product exposure and create a sales funnel. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share specially in Canada. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer specifically in the US. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. We have the contact information already, we need an effect approach to close opportunities. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content on Facebook, Instagram, and Tiktok. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. SendinBlue, Microsoft CRM, Excel) Content development, including videos, social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Microsoft Office 365 (Email and Teams) Primary contact : Troy Daring, Managing Director