Market Research and Innovation Strategies Particular to Seniors

With seniors living longer and the demographic of seniors increasing seniors have many options to choose from for living solutions, from services coming into their own home and apartment, retirement living communities. We are seeking a presentation on best practices and innovative strategies to introduce retirement living to seniors that can entice seniors to consider making a move. This project will include research on the local areas in Alberta where our communities are to determine a competitive analysis and introduce marketing opportunities. Looking for innovative ideas from students on attracting seniors and what the current interests and needs and expectations of seniors are. This is flexible based on discussion

SEO and Social Media

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization Research on our industry, target demographic A strategy document to outline Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media engagement and stories development to increase the number of followers/likes and share Working with tools and programs such as Cloud Campaign, Canva (or Procreate) and Google drive. **MUST LOVE CANDY ;)

Pinterest for Candy Business

Basically I am looking for an action list of what we should post, repin, etc. every week to get more sales on our site, and drive Pinterest viewers to blog, etc. as well as new subscribers to our newsletter. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

Tik Tok Content Creation

We are a newer company looking to grow on TikTok and gain a following.