- Location
- Vancouver, British Columbia, Canada
- Bio
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I am Dr. Vaishali Sethi, a highly experienced marketing instructor with over 15 years of teaching and industry experience. Currently, I am teaching a variety of marketing subjects such as Marketing Management, Marketing research, and Digital Marketing to graduate and post-graduate students at University Canada West, and other institutions in British Columbia, Canada.
I hold a Doctorate in Green Marketing, which has provided me with a comprehensive understanding of sustainable marketing practices and enabled me to recommend crucial measures to protect the environment from harmful marketing strategies. I have contributed significantly to the field of sustainable marketing through my research and have published several papers in reputed international journals and presented my work at national and international conferences. - Portals
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Vancouver, British Columbia, Canada
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- Categories
- Advertising Digital marketing Market expansion Product or service launch Sales strategy
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Recent experiences
Marketing Management Spring Term 2025
MRKT 621
This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Sustainable Marketing Project Spring 2025
Learners who complete a course in Sustainable Marketing gain the ability to integrate sustainability principles into marketing strategies, ensuring alignment with globalized value exchange, environmental responsibility, equitable business practices, ethical consumption, and quality of life. Companies will benefit significantly from learners with expertise in Sustainable Marketing by gaining an improved brand reputation, increased competitive advantage, and access to a growing segment of eco-conscious consumers. These learners can also help mitigate ethical and environmental risks, ensuring the company's long-term sustainability and profitability in a marketplace where sustainability is an increasingly critical factor influencing consumer choices and corporate success.
Marketing Management Winter Term 2025
MRKT 621
This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Promotional Plan & Materials Winter 25
Student-consultants will create a promotional plan for your organization and develop promotional materials across different media. You will normally manage multiple groups during the semester. We either choose 1 or 2 companies based on the quality of the applicants. This way you are assured to have multiple perspectives as our class consists of 35 students broken into 6 teams.