Michael LĂ©
Michael LĂ©
Chairman
(6)
3
Location
Toronto, Ontario, Canada
Bio

I've always had a natural attraction to conceptualizing possibilities and solutions. This inclination has prompted me to pursue multimedia in all forms and embrace the desire to design on all creative fronts during the most redefining years of my life. I've been part of many phenomenal pursuits during my time active, ranging from hands-on to project lead.

www.rhozeland.com

Companies
Categories
UX design Graphic design Videography Digital marketing Creative writing

Socials

Achievements

Latest feedback

Francesco Manconi
Learner
May 14, 2023
Project feedback
The design project I completed reflects media promotion and studio marketing, with the goal of creating an engaging and effective marketing campaign that helps promote a studio and its work to a wider audience. This project focused on designing a comprehensive media strategy that utilizes various mediums, including print, online, and social media, to generate buzz, increase visibility, and drive traffic to the studio's website and physical location. The first step in this project was conducting extensive research on the studio, its brand identity, and its target audience. This research will inform the development of a brand strategy that aligns with the studio's goals and values while resonating with its target audience. From there, the project moved into the design phase, where a visual identity will be created that reflects the brand strategy and conveys the studio's personality and aesthetic. With the visual identity in place, the next step will be to develop a media plan that utilizes various mediums to reach the target audience. This may include print ads, social media posts, online ads, email campaigns, and other forms of marketing collateral. Each medium will be carefully chosen to maximize the studio's exposure and create a cohesive brand message across all platforms. To ensure the effectiveness of the media plan, the project includes a detailed analysis of the studio's current online presence and social media activity. This analysis will provide insight into the studio's strengths and weaknesses and inform the development of a social media strategy that engages with the target audience and builds a community around the studio. Finally, the project will culminate in the execution of the media plan, with a focus on tracking and analyzing the results. This will allow for continuous optimization of the campaign and help ensure that the studio's marketing efforts are generating the desired results. Overall, this project is designed to help a studio achieve its marketing goals by creating a comprehensive media strategy that engages with its target audience and builds a strong brand
Riipen Level UP 🚀
Level UP: Multidisciplinary Projects (2022 - March 2023)
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Rhozeland
Digital Branding & Multimedia Content Creation
Rhozeland
Kelvin Nguyen
Learner
May 19, 2023
Project feedback
Great! would love to work again with Rhozeland and the team!
Riipen Level UP 🚀
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP 🚀
Rhozeland
Digital Branding & Multimedia Content Creation
Rhozeland
Gianluca P
Gianluca P
Learner
May 15, 2023
Project feedback
I enjoyed working in a creative setting with people who were knowledgeable, had experience, in creative fields and had strong artistic abilities. I was inspired to work harder because of those around me who supported me and pushed me to create better work that fit the teams vision.
Riipen Level UP 🚀
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP 🚀
Rhozeland
Digital Branding & Multimedia Content Creation
Rhozeland

Recent projects

Rhozeland
Rhozeland
Toronto, Ontario, Canada

Content Creation for Rhozeland's Marketing Department

At Rhozeland, we pride ourselves on our commitment to innovation and creativity. This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do. The main goal of this project is to develop and produce high-quality digital media content for Rhozeland's marketing efforts. This includes video production, photography, visual/design work, and copywriting. The project should be manageable within a realistic timeframe of 60 hours, spread over 2-8 weeks. This will involve several different steps for the students, including: - Understanding Rhozeland's brand identity and target audience. - Collaborating with the marketing department to develop content ideas and concepts. - Producing high-quality video content, photography, visual/design work, and copywriting. - Receiving feedback and making necessary revisions to the content. - Ensuring that the content aligns with Rhozeland's overall marketing strategy and goals.

Matches 1
Category Branding & style guides + 4
Open
Rhozeland
Rhozeland
Toronto, Ontario, Canada

Virtual Internship Opportunity: Marketing

The primary focus for the student will be: Conduct a full competitive landscape assessment; create a campaign and strategy complimented with our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors with a message for our new business model. Recommend changes to advertising and PR materials. Investigate our competitive landscape; perform market segmentation to identify the ideal target market. Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content. Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility. Conduct an audit of our current social media presence and/or other current communication channel(s) such as website and emailing lists.

Matches 3
Category Social media marketing + 2
Open
Rhozeland
Rhozeland
Toronto, Ontario, Canada

Creative Community Internal HR System and Processes

Rhozeland continues to grow, we need to stay up to date with our tools and processes for employee management. We have the desire to focus specifically on our performance evaluation tool. The goal is for this tool to be interactive, user-friendly and relevant to our staff to assist with adoption. We want to use this opportunity to redesign our onboarding and community culture. Through this collaboration, we would like to develop a plan that addresses three key areas: The needs and challenges of practical performance management/evaluation Research and identify performance management options available that might suit the needs of our team A rollout/pilot plan that identifies what our team needs to consider in adopting a new tool

Matches 1
Category Leadership + 3
Closed
Rhozeland
Rhozeland
Toronto, Ontario, Canada

Rhozeland Financial Infrastructure Improvement Project

The main goal of this project is to improve Rhozeland's financial infrastructure and data input for audit, organization, and governmental purposes. This will involve several different steps for the learners, including: - Analyzing existing financial data and identifying areas for improvement. - Developing a new financial infrastructure system to improve data input and accuracy. - Optimizing software runtime performance and assessing areas for improvement. - Researching other variables that can improve the accuracy of financial data. - Accounting for additional variables in the financial infrastructure system. - Testing the developed system and making improvements based on additional data.

Matches 0
Category Accounting + 4
Closed