unTribe - Data Analysis with New Tech

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: unTribe seeks to address issues that organizations have managing their data in a simpler, more cost-effective way. We uniquely provide modern data integration and orchestration platform that brings data engineers, data scientists, and BI practitioners together. While the technology we build is inclusive, we also strive to build an inclusive team. And, we are excited to participate in Venture for Canada's Intrapreneurship program! In this project, the data engineering team will utilize unTribe's pre-release Cloud-Native Data Integration (CNDI) technology to perform data analysis in an area of inquiry that is of internal or public interest. In the latter case, projects may include analysis in an area such as political economy, financial markets, trade, healthcare, urban development, macroeconomics, media, sports, hobbies, or others. The goal is to test the technology in a variety of scenarios, and generate content unTribe can use in support and marketing efforts. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5 TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hours KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Requirements analysis Research, e.g. surveying related literature Data modeling Data retrieval and manipulation Working with the software development team on making new feature requests, logging bugs, and improving the documentation IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of the field of study or experience. We may not be able to fill these roles exactly. Business Intelligence Analysts (2x member): Research and Analysis - Selection of an analysis topic, related research, sourcing of data, target data modeling, and project summary presentation lead role. Data Engineer (3x): Data engineering implementation - based on interaction with the Business Intelligence Analysts, utilize unTribe's software to implement and perform the corresponding data integration work. Report issues/suggestions as they arise. Support and training will be provided. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Summary presentation of analysis Report on software issues or suggestions for documentation improvements PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Krisztina Pap

Childcare Management App Marketing Opportunity - CRAFTS (getcrafts.ca)

Our organization is looking for a team of 5 marketing students to make a team to create a go-to-market strategy to bring our product further across Canada and to the US. The primary focus for the students will be: Branding - Conduct a full competitive landscape assessment; define our product's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify our ideal target market; conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; verify our pricing strategy is correct and in-line with the market; identify expansion opportunities; identify key messaging for CRAFTS. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Mainstream Media - Investigate mainstream media channels (ie. low-cost magazine articles, news outlets, online media channels) that can maximize product exposure and create a sales funnel. Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share specially in Canada. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer specifically in the US. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. We have the contact information already, we need an effect approach to close opportunities. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content on Facebook, Instagram, and Tiktok. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. SendinBlue, Microsoft CRM, Excel) Content development, including videos, social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Microsoft Office 365 (Email and Teams) Primary contact : Troy Daring, Managing Director