Social Media Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

New Product Marketing

Our company advertises thousands of products online. We would like to revamp our marketing as we have recently developed a new product. Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.