Foodie App "PIKADISH" Launch Strategy

Project Pikadish is a mobile app that is changing the way you and your friends discover food with our innovative Food Concierge powered by AI. Our app will deliver restaurant and dish suggestions by learning what you like and bringing recommendations that you can share with your social circle. The app is currently in beta stage however can be download in both iOS and Android app store. We're looking for someone (or a team) to help us build out a launch strategy for us to acquire our target audiences. Full detail in the resource tab. Details You will: Market Analysis SWOT Identify the target audience and target market Work with the marketing team to come up with a user acquisition strategy Create user acquisition messaging Create public relation material

Market Validation Study

We are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages. To accomplish this, you could focus on providing: A complete analysis of our current offerings, our target market, and the positioning of our brand. Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc. Executing further market research to develop a comprehensive report of our target market. We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc. We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.

Foodie App "PIKADISH" Digital Marketing Content Creation

Positions available: 5 Project Pikadish is a mobile app that is changing the way you and your friends discover food with our innovative Food Concierge powered by AI. Our app will deliver restaurant and dish suggestions by learning what you like and bringing recommendations that you can share with your social circle. The app is currently in beta stage however can be download in both iOS and Android app store. We're looking for someone (or a team) to help us build marketing contents, details below: Details Objective: To create a reservoir of the blog and social media contents that drive traffic to our milestone of 10,000 Pikadish downloads You will be creating: 5 pieces of 500-600 words blog content creation (SEO optimized and Topic related to Pikadish target audience) 10 facebook media post (Create brand awareness which will drive to the app download page) Email blast sequence ( compile an email sequence template that will direct the subscribers to the blogs and then journey the subscribers to the app download page)