Content Marketing Strategy & Execution

The main goal with this project is to build out a content marketing plan, strategy and launch our content on a few social platforms! We want to revamp our Youtube channel with 6k subscribers, launch a TikTok and Instagram presence, and we're looking for someone (or a group) to own this whole audience growth initiative. You'll be the expert(s) in this domain, and do the necessary research and content creation with the tools at our disposal. If you need more tools or resources to make this project successful, we'll be happy to provide you with what you need. We work with some of the leading content creation tools to automate video creation by writing scripts using our Jasper.ai account, and build out video content with Pictory.ai. We'll know this project is a success when we've come up with a content strategy, aligned our content pillars and plan, and started to build out the content, launch the social platforms and review our analytics to make future decisions accordingly!

Digital Marketing

We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Social Media Marketing Campaign

Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.