Email Marketing Campaign for Magda Wellness

The main goal of the project is to email leads and secure consultations for MW's wellness services using the company's existing CRM. This will involve several steps for the team, including: Familiarizing themselves with the company's existing CRM system and understanding its capabilities and limitations. Identifying and segmenting leads for emailing based on specific criteria provided by the company. Developing an email template that effectively communicates MW's holistic wellness services and convinces leads to book a consultation. Using the CRM to track and manage the progress of leads, consultations, and bookings. Providing regular reports to the company on the outcomes of the emailing efforts and the number of successful consultations secured.

Cold calling and Booking Appointments for Magda wellness

The main goal of the project is to cold-call leads and secure consultations for Magda Wellness services using the company's existing CRM. This will involve several steps for the team, including: Familiarizing themselves with the company's existing CRM system and understanding its capabilities and limitations. Identifying and segmenting leads for cold calling based on specific criteria provided by the company. Developing a cold calling script that effectively communicates MW's holistic wellness services and convinces leads to book a consultation. Using the CRM to track and manage the progress of leads, consultations, and bookings. Providing regular reports to the company on the outcomes of the cold-calling efforts and the number of successful consultations secured.

Digital Content Creation

We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Blogging

We want to create a blog to strengthen our marketing and would like to collaborate with students to create blog posts that drive more traffic to our website. This will involve several different steps for the students like: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.