- Location
- Toronto, Ontario, Canada
- Bio
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Currently, a student at the University of Toronto, seeking internship opportunities that will benefit from my
ambitious and can-do attitude. With experience in leadership, market research and data analysis, I bring a versatile skill set. I am adept at collaborating with cross-functional teams and am passionate about sustainable business practices. My career objective is to contribute to the marketing field, where I can further hone and apply my marketing and analysis skills. Eager to embrace challenges and learn from hands-on experiences, I am committed to making a positive impact and driving results in a dynamic and collaborative work environment. - Resume
- Emans Resume.pdf
- Portals
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Vancouver, British Columbia, Canada
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- Categories
- Market research Competitive analysis Product or service launch Marketing strategy Marketing analytics
Skills
Socials
Achievements
Latest feedback
Team feedback
Team feedback
Team feedback
Recent projects
Social Media Marketing Strategy
** This opportunity is only available for students that are a part of the LevelUP program. Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Weβre excited to work with students who can help us not only brainstorm but also execute a strategy to achieve: We want to be the top-ranked Cloud Consullting firm in Ontario first and next in Canada for migrating small and mid-sized businesses to the cloud This is a great project for students to improve their social Media or Digital marketing expertise for future employers, as the impact of their work on this project can be easily measured and communicated.
Marketing Intern
** This opportunity is only available for students that are a part of the LevelUP program. Weβre looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. We need someone to collaborate with and help us execute marketing strategies.
Marketing Plan
Our company is a speaking and coach business. We hope to revamp our marketing strategy to attract more customers. We want students to help us build a marketing plan to grow and engage our target market. This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition.
PHASE 2-SEO and Social Media Strategy Implementation
Our team is looking to take our current social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our companyβs social media analytics to tailor the current content calendar to our customers activity, rather than general trends
Work experience
Marketing Intern
PepsiCo
Lahore, Punjab, Pakistan
July 2023 - September 2023
As Team Leader, I led a team focused on conducting marketing research to introduce a new flavour variant for Lay's potato chips.
Oversaw the entire lifecycle of the project, including survey implementation, data collection, and analysis, ensuring alignment with PepsiCo's marketing objectives.
Extracted actionable insights from survey data via Google Forms, providing valuable recommendations instrumental in shaping the strategy for the launch of a new Lay's potato chip flavour, contributing to PepsiCo's product innovation roadmap.
Demonstrated leadership by fostering a cohesive team environment, delegating responsibilities, and ensuring a cohesive workflow to meet project deadlines and goals effectively.
Collaborated with team members to present our research to senior members.
Marketing Intern
Cloud Solutions Zone
Toronto, Ontario, Canada
November 2022 - May 2023
Developing and implementing SEO strategies to improve website ranking and increase organic traffic.
Updated the company website using tools such as Elementor, and learned HTML to format the text.
Updating and maintaining the company's website content to ensure accurate and relevant information is displayed.
Attending meetings with cross-functional teams to provide updates on website content and marketing initiatives.
Taking the initiative and identifying opportunities to improve processes and contribute to the success of the marketing team.
Marketing Intern
Greenway Animal Nutrition
Clinton, Ontario, Canada
November 2022 - January 2023
Worked on developing a final marketing strategy.
Conducted extensive market research to analyze consumer behavior, preferences, and trends in the animal nutrition industry.
Demonstrated strong communication, organizational, and analytical skills throughout the internship.
Conducted market segmentation analysis to identify target audiences and developed plans for targeted marketing campaigns to reach those audiences.
Education
Honors BA, Double Major Economics & Political Science
University of Toronto at Scarborough
September 2021 - Current
A Levels , Business and Economics
International School Lahore
September 2020 - April 2021
AS Levels, Business and Economics
Lahore Grammar School
September 2019 - April 2020
O Levels, Business
Lahore Grammar School
September 2016 - April 2019
Personal projects
Paradox Project X
September 2016 - April 2019
Worked with Falah Foundation-a school catering to the underprivileged neurodiverse children- about neurodiversity for over a year as a part of our Global Perspectives Team Project titled Paradox Project X.
Successfully raised the targeted 100,000 PKR for donations.
As a part of the Cross Culture Collaboration, interacted with a lot of international platforms such as IOCDF and as a result, I have learnt a great deal about international public dealing.
Created a documentary of over 20 minutes, highlighting the course of the project, and provided a detailed insight into neurodiversity and its awareness.
The Cambridge University granted the project an A.