Promoting Benefits for PopIn

PopIn is a networking app designed to connect professionals in various industries, facilitating meaningful interactions and collaborations. The company aims to increase its user base and engagement through a robust digital marketing strategy. The project involves analyzing current market trends, identifying target demographics, and developing a comprehensive digital marketing plan. The goal is to enhance PopIn's online presence, attract new users, and retain existing ones by leveraging social media, content marketing, and SEO techniques. The project will provide learners with an opportunity to apply their classroom knowledge in digital marketing, data analysis, and strategic planning to a real-world scenario. The goal of this project is to create compelling social media content that effectively communicates these benefits to a broad audience. The content should be engaging, informative, and designed to attract potential collaborators. Learners will apply their knowledge of marketing, social media strategies, and health communication to develop a cohesive content plan. This project will involve researching the health benefits of coffee fruit, understanding the target audience, and creating a variety of social media posts, including text, images, and short videos.

Social Media Content Creator and Manager Intern

Motives Media Network  is the leading social media brand for university students present at over 25 universities across Canada, empowering 120,000+ incoming students in 2024 alone to connect, ask questions, and prepare themselves for their university journey before stepping foot on campus. We are seeking enthusiastic students to collaborate with us and join our team as Social Media Executive Managers. In this role, you'll be responsible for: Familiarizing yourself with our brand, audience, and services to effectively represent us. Develop engaging content that enhances brand visibility and audience engagement, gaining hands-on experience in key aspects of digital marketing, brand positioning, and online vitality. This content will include but is not limited to developing buzz for our university events we host and also to attract incoming first years to our instagram pages and resources. You will use marketing strategies to effectively target the desired demographics. Leverage platform algorithms on TikTok and Instagram to strategically leverage them for maximum reach and virality. Employ and identify market expansion techniques. Identifying new social media strategies and emerging platforms and strategies to boost engagement. Research alternative methods to segment and gain exposure to our target market. Employ and identify market expansion techniques. Conduct competitive analysis and monitor industry trends to identify opportunities for growth and differentiation. Take part in and employ advanced segmentation and audience targeting strategies. Planning and executing social media campaigns tailored to each platform, tracking performance metrics throughout. Creating and maintaining a content calendar to ensure consistent and engaging posts. This role offers the opportunity to build real-world social media marketing skills while contributing to a fast-growing brand with a meaningful mission. All this while being provided guidance when needed from our team that has years of expertise in these fields.