Market Validation Study

Positions available: 5 teams of 3 students eachWe are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages. To accomplish this, you could focus on providing:A complete analysis of our current offerings, our target market, and the positioning of our brand.Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc.Executing further market research to develop a comprehensive report of our target market.We will provide you with access to organizational assets that support the project, including personnel, marketing strategies, marketing and sales collateral, etc.We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market.

Teaching and Research Project 23-24

During this project, students will researching various teaching techniques that can be used for asynchronous and synchronous learning. The first part of the project will be researching effective ways to help students in K-12 as well as post-secondary students. The second part of the project will be implementing the various techniques in an online setting and determining which method is the most effective ways of teaching difficult concepts online.Main Goal: Research synchronous and asynchronous teaching techniques to teach K-12 students. The candidates will be working closely with our teaching team and will learn new transferable and soft skills that will help them with teaching and tutoring K-12 students. The candidates will hone and improve these skills over the 80 hours.

EduTutor Website Development 23-24

Our company works with tutors, educators, students and parents across the globe. Our social venture strives to provide affordable and quality tutoring and to provide opportunities for a diverse group of tutors to find flexible work.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress.This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis to determine which platform is most suitable.Building a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Bonus steps in the process would also include:Testing prototypes with customers and refining ideas with feedback.

EduTutor - Market Expansion Research 23-24

EduTutor is looking to expand to the United States and Western Canada. We have many students around the world but plan on exploring the West Coast. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors. This will involve several different steps for the students, including:Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor.Creating a survey based on the location and demographic information above to be distributed by our company.Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to.Compiling a report including the location analysis, and optimal location recommendations.