Software Development and Data Analysis

PROJECT SCOPE1) Project description: forecast matches between influencer, consumers, and brands. We are looking for models to predict best influencer, consumer buying behavior and best marketing mix to sell client products to each buyer type, as well as produces reports and keep track of purchase records by day, week, month, year, lifetime. To determine winner of contest based on purchases and other crater2) Data Description: Build a database that keeps and updates a personality profile on our clients, influencers, and products (brands) that tracks their core behavioral preferences, values, activities, interests, and opinions with the following goals:1. Match clients with brands and influencers for marketing purposes.2. Serve them marketing messages that meet their marketing profile (receptiveness to advertising, brand characteristics, deals, promotion, company image,) their preferred communication style (visuals, specifics, reasoning, appealing, challenging)3. Their purchasing attitudes4. Purchasing drivers5. Use AI & machine learning to tighten the selection process of marketing message, communication style, purchasing attitudes, drivers, products pitches and who is, how are the pitches being deliver.6. We need this system to deliver the messages wherever the member is on our platform.7. We want the data base to keep a record of all of the client action including purchases, activities posts, and whatever else they do on an off the sites that can be captured.3) Technology Description: We can provide access to the platforms we want them to use by start date. We have 2 WordPress sites, a custom site and 3 NetSuite sites with a NetSuite as our backend hosted on aws servers.

Website Development

PROJECT SCOPE1) Project description: Landing page for Motorsports social engagement and retail platform. Page will have links to the following:1. Registration page for members.2. Registration page for Premier Series Motorsports Teams.3. Registration page for Grass Roots Racetracks.4. Registration page for Sanctioning Bodies.5. Description of services costs for members.6. Description of services and income for Premier Series Motorsports Teams.7. Description of service and income for Grass Roots Racetracks8. Description of service and income for Sanctioning Bodies.9. Privacy Policy.10. Terms of Service.11. Legal disclaimer.12. Contact Us.13. One-Login for all sites14. Our Daily Newspaper mailing List15. Take A Surveys Earn $5 gift certificate2) Page Description: Below is the description of what will be on each page1. Member Registration Page: The registration page will have information that must be shared to join plus their sources of payment which also includes the ability to open a platform credit line. The data will be store in our NetSuite’s Back end. This page will need to be connected. We will provided all items to be included on registration page.2. Premier Series Motorsports Teams Registration Page: The registration page will have information that must be shared to join plus their information for our payment to them, were they want it sent. The data will be store in our NetSuite’s Back end. This page will need to be connected. We will provided all items to be included on registration page.3. Grass Roots Racetracks Registration Page: The registration page will have information that must be shared to join plus their information for our payment to them, were they want it sent. The data will be store in our NetSuite’s Back end. This page will need to be connected. We will provided all items to be included on registration page.4. Sanctioning Bodies Registration Page: The registration page will have information that must be shared to join plus their information for our payment to them, were they want it sent. The data will be store in our NetSuite’s Back end. This page will need to be connected. We will provided all items to be included on registration page.5. Description of services costs for members: Static page with video and write description and Pdf download.6. Description of services and income for Premier Series Motorsports Teams: Static page with video and write description and Pdf download.7. Description of service and income for Grass Roots Racetracks : Static page with video and write description and Pdf download.8. Description of service and income for Sanctioning Bodies: Static page with video and write description and Pdf download.9. Privacy Policy: Static page with write policy that can be changed in dashboard by administrator.10. Terms of Service: Static page with write policy that can be changed in dashboard by administrator.11. Legal disclaimer: Static page with write policy that can be changed in dashboard by administrator.12. Contact Us: Static page with name, number, address, and email address.13. One-Login for all sites; Connect to NetSuite’s backend so when the use login they can go to any of the site without having to login again.14. Our Daily Newspaper mailing List: Connect to NetSuite’s backend to be include in mailing list for the edition of the paper they choses.15. Take A Surveys Earn $5 gift certificate: connect to survey site to take next survey they have not taken yet must be login.3) Technology Description: We can provide access to the platforms we want them to use by start date.4) Preferred methods: None. Whatever is comfortable with the students

Database Development & Analysis

PROJECT SCOPE1) Project description: forecast matches between influencer, consumers, and brands. We are looking for models to predict best influencer, consumer buying behavior and best marketing mix to sell client products to each buyer type, as well as produces reports and keep track of purchase records by day, week, month, year, lifetime. To determine winner of contest based on purchases and other crater2) Data Description: Build a database that keeps and updates a personality profile on our clients, influencers, and products (brands) that tracks their core behavioral preferences, values, activities, interests, and opinions with the following goals:1. Match clients with brands and influencers for marketing purposes.2. Serve them marketing messages that meet their marketing profile (receptiveness to advertising, brand characteristics, deals, promotion, company image,) their preferred communication style (visuals, specifics, reasoning, appealing, challenging)3. Their purchasing attitudes4. Purchasing drivers5. Use AI & machine learning to tighten the selection process of marketing message, communication style, purchasing attitudes, drivers, products pitches and who is, how are the pitches being deliver.6. We need this system to deliver the messages wherever the member is on our platform.7. We want the data base to keep a record of all of the client action including purchases, activities posts, and whatever else they do on an off the sites that can be captured.3) Technology Description: We can provide access to the platforms we want them to use by start date. We have 2 WordPress sites, a custom site and 3 NetSuite sites with a NetSuite as our backend hosted on aws servers.