Cold Calling Strategy Implementation for Mo-Dynamics
The main goal for the project is to create and implement a tailored cold calling strategy for Mo-Dynamics, a HR Consulting company, targeting US and Canadian companies. The strategy should be designed to align with the company's values and mission, and to effectively engage and nurture potential clients. This will involve several different steps for the students, including: - Conducting market research to understand the needs and pain points of US and Canadian companies in the HR consulting space. - Developing a tailored cold calling script and strategy that aligns with Mo-Dynamics' design-thinking principles and values-driven approach. - Creating a plan for tracking and measuring the success of the cold calling strategy. - Collaborating with Mo-Dynamics team to ensure the strategy is cohesive and positively impactful.
Recruitment Video Production
In recent years, talent acquisition has become an increasingly difficult obstacle for many companies, including our business. Setting ourselves apart is crucial to attracting top talent, which we hope to accomplish in part by a vibrant, compelling recruitment video. Through this project, students will script, produce and edit a video that showcases our organization's strong culture and values, which will encourage candidates to apply. Tasks may involve: Brainstorming various ideas for the video structure and content, and creating a storyboard for what the video will look like. Creating a compelling script promoting our company culture and values. Putting together a proposal for (whoever is running the project)including the storyboard and script. Meeting with (whoever is running the project) to discuss the proposal, and making any changes necessary. Filming and editing the final video.
Voice Over Scripting & Performance
Our organization is looking to create new promotional materials in the form of a series of videos to promote our brand. We want the videos to be simple but effective, using images and video clips we already have to tell a story using a voiceover. Based on our promotional goals, students will script and record a professional voiceover, and edit videos to convey our message. This will involve several different steps for the students, including: Consulting with the project manager to understand the goals and messages for the promotional video. Creating a script for each voiceover and video. Recording the voiceovers for each video. Editing and producing the visual and audio components of each video. Bonus steps in the process would also include: Creating an intro/outro for the videos with our logo.
Awareness Video Creation
Our organization is passionate about promoting social causes. We want to increase awareness about a particular topic. We would like to collaborate with students to create an awareness video. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Recording a presentation or screencast to raise awareness on the issue. Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.
Animated Video Creation
Our company has been serving thousands of customers for decades. We want to explore new ways of sharing our products and services through social media. We would like to collaborate with students to create an animated video that explains our services. This video will be displayed on our website and shared by email. This will involve several different steps for the students, including: Familiarizing themselves with our company’s target market, brand guidelines, and products and services. Developing a storyboard and animating scenes for the video. Selecting suitable background music. Bonus steps in the process would also include: Combining visual and auditory elements to create a finalized video. Recommending ideas for future marketing videos.
Awareness Video Creation
Our organization is passionate about promoting social causes. We want to increase awareness about a particular topic. We would like to collaborate with students to create an awareness video. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Recording a presentation or screencast to raise awareness on the issue. Finding and applying suitable background music. Adding text, transitions, and overlays to the video. Bonus steps in the process would also include: Presenting the video and making edits based on feedback. Recommending ideas and editing tools for future awareness videos.
PHASE 2-SEO and Social Media Strategy Implementation
Our team is looking to take our current social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the current content calendar to our customers activity, rather than general trends
PHASE 2-Website Page Creation
Our company serves business owners to attract, engage, nurture, and retain top performers through innovative HR solutions. However, our current website is outdated and requires updating. We would like to collaborate with students to update and create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful web pages that can be included on our website. Creating new pages like blog pages and others for the website, with our assistance in providing the resources to generate the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website
PHASE 2-Media Relations Practicum
DUTIES & RESPONSIBILITIES: Responding to requests for information release or press conference from the media or designating a spokesperson or source of information. Establishing and maintaining relationships with consumer, community, employee, and public interest groups. Writing press releases and other media communications to promote clients. Planning or directing the development of programs to maintain favorable public and stakeholder views of the organization's agenda and accomplishments. Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services. Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences. Updating and maintaining Web content. Conferring with managers to identify trends and group interests and providing advice on business decisions.
PHASE 2-Grant Writing
Our organization is interested in addressing societal issues and supporting social causes. However, we are currently facing funding consistency challenges. We would like to collaborate with students to find and complete grant applications. This will involve several different steps for the students, including: Familiarizing themselves with our vision statement and a project we have defined. Developing a needs statement that characterizes the community problem and justifies the need for our project and funding. Identifying potential sponsors and funding opportunities that are a good fit for our organization and project. Improving the clarity and persuasiveness of our company's grant proposal writing. Bonus steps in the process would also include: Identifying new opportunities for community projects.