Create a Cold Email Campaign for BoardSpace

The goal of this project is to create a cold email campaign for BoardSpace, an online portal for the volunteer directors and administrators of condos, HOAs, non-profits and charities. The campaign should be tailored to the target audience of BoardSpace and should include a strategy for creating and sending the emails, as well as a plan for measuring the success of the campaign.

Funding Proposal Development

The main goal of this project is to develop a proposal for funding that would enable CAYOP to provide free posting for non-profit organizations to share professional development opportunities. This will involve several different steps for the students, including:- Developing the key objectives of the proposal.- Contacting and getting confirmation from organizations to use CAYOP.- Researching other funding sources and potential partners.- Developing a budget for the project.- Writing the proposal and submitting it to potential funders.

Marketing Plan for Artists / Labels / Managers

Our company works in the music industry doing content for bigger artists like Walk off the Eath and the Glorious Sons. We are activating a marketing plan to raise awareness about our content services and Rock n Roll BnB.Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.This will involve several different steps for the students, including:Researching the foreign market where we have recently expanded.Assessing our existing marketing strategy and efforts.Recommending new marketing tactics.Designing promotional material for various media.Executing some sales & email campaignsBonus steps in the process would also include:Making multiple versions of marketing materials and testing them for comparison.

New Product Launch - marketing, budget, and ad copy

Flights from Vancouver to Toronto are $300. Flights from Toronto to Fredericton are $600. It's absurd!Our intent is to offer an overnight bus service, starting in Moncton, connecting in Fredericton, and then driving directly to Pearson International Airport. It will cut the cost of flying out of New Brunswick in half. Our first trips will begin in December 2024. This project will put together the go to market strategy across digital and traditional media and propose ad spend in each category and some copy for the campaign.