Market Analysis and Strategy Development for EduTutor

EduTutor, a tutoring company, seeks to optimize its resource allocation and marketing strategies to better serve students in need of tutoring services. The project involves researching both qualitative and quantitative data to identify the geographic locations of students who require tutoring, the subjects they need help with, and their willingness to pay for these services. Additionally, the project aims to determine other critical factors that will help EduTutor concentrate its resources effectively. The team will also research various marketing methods used in the tutoring industry, analyze conversion rates, and calculate the return on investment (ROI) for different marketing tools. The ultimate goal is to develop a comprehensive marketing strategy that maximizes customer acquisition and optimizes resource allocation.

Teacher Needs Analysis and Marketing Plan Development

EduTutor aims to better understand the needs of teachers to enhance its services and support. The project involves researching both quantitative and qualitative data to identify the key challenges and requirements of teachers. The goal is to draw meaningful conclusions from this data to inform a targeted marketing plan. This plan will outline strategies to effectively communicate EduTutor's solutions to teachers, ensuring that their needs are met. The project will allow learners to apply their knowledge of data analysis, research methodologies, and marketing principles in a real-world context. Tasks include data collection, analysis, and the development of a comprehensive marketing strategy.Key tasks:- Collect and analyze quantitative data (e.g., surveys, statistics).- Conduct qualitative research (e.g., interviews, focus groups).- Synthesize findings to identify key teacher needs.- Develop a marketing plan based on the research findings.

EduTutor - Market Expansion Research 23-24

EduTutor is looking to expand to the United States and Western Canada. We have many students around the world but plan on exploring the West Coast. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors. This will involve several different steps for the students, including:Researching the target market in potential new locations including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor.Creating a survey based on the location and demographic information above to be distributed by our company.Analyzing survey data using the weighted decision matrix to decide on the best location options for us to expand to.Compiling a report including the location analysis, and optimal location recommendations.

AI Powered Educational Platform

The goal of the project is to create a MVP for an AI powered educational platform that creates questions, projects and assignments for students and teachers. There will be other features to the platform and during our meetings, the team of students will provide input and advice on which features should be added to the MVP.