Annamarie von Firley
She / Her
Founder and CEO
January 9, 2024
Team feedback
I worked with a team of students in the Marketing Principals from Regent University as well as their professor, Takenya J Fulks to develop a Marketing Plan for our app and customized subscription box, Fledglings' Flight. Ms. Fulks was exceptionally organized and sent out weekly emails that explained the deliverables that were to be completed by the students that would culminate in a final report at the end of 8 weeks. The lead student was in regular contact with me through the Riipen app to gather company information and submit deliverables for review and feedback. The team of students submitted a very thorough 38-page Marketing Plan that included Company Analysis, Goals and Objectives, Marketing recommendation. The students were very professional and created an excellent final report.
Target market
Toy industry
Research
New product development