Digital Content Creation/Literature Research

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. This project requires students to conduct online literature review. If you are excited about reading and writing, please submit an application.

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. These contents will be created on our social media platforms and websiteTo accomplish this, we expect the student(s) will:Write blog articles, email newsletters/sequences and other content pieces on assigned topicsAssist with a social media video launch to promote our organizationEvaluate recent successful user-generated campaigns, preferably in our sectorIdentify media outlets that are most beneficial to share our storyUltimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing and video skills would be the ideal candidate for this project.

Website Improvement and SEO

Our team is looking to improve our website and take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded.This will involve several different steps for the students, including:Researching keywords to determine the most relevant terms that our customers search for.Researching Search Engine Optimization requirements for us to rank on the first page of Google.Constructing a content calendar to upload social media content for the maximum possible traffic .Creating social media content using the most efficient keywords for our target audience while following the content calendar.Bonus steps in the process would also include:Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Website Development

We offer career training, coaching and mentoring. We hope to update and revamp our existing website to attract more customers.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress.This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis to determine which platform is most suitable.Building a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Bonus steps in the process would also include:Testing prototypes with customers and refining ideas with feedback.We strongly encourage you to apply if you have WordPress website development experience.