Media Relations

Filz Candle Co. is preparing to bring to market a patent-pending, refillable candle jar. The main focus of this project is Media Relations. Learners will collaborate with the directors to enhance brand recognition and reputation in the sustainable luxury candle market. By developing and executing a strong strategy, the project aims to secure positive media coverage, create crucial assets, and establish the brand and its innovative refillable candle jar as industry leaders.