Online community strategy

Challenge outline: We would like to explore the potential in the PLATF9RM community online membership to increase our resilience during future pandemic situations or market changes. By evolving the online PLATF9RM membership offering, it would increase brand awareness, potential to make us a national or global brand and provide us with warm leads when we open in new cities (e.g. Bristol, Edinburgh, Birmingham, Manchester etc). Please share marker research into successful paid online communities, and present a set of recommendations outlining ways in which PLATF9RM could develop and market this offering. Key aims/objectives: 1) What makes a good online community? 2) What paid online communities are the most successful and why? 3) What do online communities offer that provide the most value? 4) What features should we provide to an online community offering? 5) Do other companies in our industry offer similar offerings? 6) Do other industries offer online content behind a pay wall? 7) What content performs best for learning? 8) What are the different pricing options of online communities? (good example: creativeentrepreneurs.com)