- Location
- Toronto, Ontario, Canada
- Bio
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I am an entrepreneur, intrapreneur, and right brain-left brain leader who brings 30 years of omni-channel Marketing, Creative, Tech Innovation and Decision Sciences expertise to many diverse industry verticals.
An advocate and early adopter of digital applications, innovation, and the importance of leveraging data in advertising and marketing, I have held diverse roles in pre-media and crossed over to the agency world to lead the paradigm shift from a traditional to digital agency, develop and grow a Creative Strategy and Services department for the #1 relationship marketing agency and largest privately owned organisation in the world.Through data intelligence and experience, my goal is to help businesses leverage existing resources and gain competitive insights, to enable measurable designs, plans, activation and governance of their digital transformation and growth strategies, while helping as many people as I can along the way.
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Toronto, Ontario, Canada
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- Categories
- Graphic design Branding & style guides Internal communications Search engine optimization Grant writing
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Recent projects
Motion Graphics for Videos
Our organization is looking to develop (2 brands) animated logos for videos. We are looking for the creation/animation of these video bumpers.We envision this project to include but not be limited to:The creation of a fun and engaging animation of (2) logos - you may use sound and/or a voice-over - be creative!These motion graphics will be used on all branded videos for social media
Opportunity for Market Research and Go-To Market Strategy
We want to better understand our client's target market and audience as well as the overall yoga/activewear market so we can uniquely position our clients within their industry.The research will include:Target market researchIndustry size and market potentialCompetitive landscapeStrategic positioning of our brandSales and marketing strategiesLogo (3-5 concepts) ideas for the brand element
Market Research, Strategy, UI/UX and Branding for a B2B - U.S. client
We’re looking for great market research, online marketing, branding - including logo design, UX ad UI, and business strategy team! Do you have a background or interest in Graphic and UI/UX Design, Market Research, Sales and Marketing, or Analytics? Our client is launching a fulfillment and distribution platform called "Bloope" in the U.S. We need you to take a position from the B2B perspective, and show us your skills, from branding through to go-to-market.Show us what you can do to create a unique user experience, digital sales funnel & conversion, and target Market analysis for our client's brand.You have the opportunity to assist in the branding, provide market research, design the logo (motion and flat), your plan to increase conversion rates, a visually appealing landing page mock-up, and plan to get people/businesses interested - How is your content creation ability? We'd like to know more about our client's target audience.Are you up for the challenge?
Logo Redesign for I.A.N.
Our client's company has been serving top-level clients for decades. We would like to update and revamp their existing brand to attract more client (B2B) opportunities.We would like to work with students to develop a new logo that aligns with the company’s mission and story while providing an appealing design for site users.This will involve several different steps for the students, including:Familiarizing themselves with our company’s story, mission, and vision statements.Brainstorming logo ideas that suit our clients' company and providing a rationale for each idea.Designing and testing the best logos to garner input.Refining and improving logos based on feedback.Developing a finalized logo for implementation.Bonus will be to provide a refreshed UI/UX design for the current site.