Virtual Internship Opportunity: Market Research for App Launch

Our organization is able to offer a virtual internship opportunity for 3 marketing students or 1 team. The primary focus for the student will be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. Our goal at the end of this experience is: Branding - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. Product Recommendations- Create a list of recommendations and features that could be implemented in our app. We will plan to communicate with our virtual intern(s) using these communication tools: Riipen Messages, Company Slack Primary contact : Roberto Baldizon Secondary contact: Dora Baldizon

Marketing and Event Assistant - Level Up

The Marketing & Event Assistant will work directly with the CEO and Founder Sharon Bonner as the company pivots to coordinating virtual and hybrid events. The intern will work with Sharon to plan the virtual events and be directly supervised by Sharon. In addition, Sharon is starting her own consulting business and the intern will be working with her to develop the consulting website content, marketing strategy and business offering. The intern will asked to perform market research to define the target market for consulting clients. Sharon has also created a new business www.caringconnections.ca and will be looking for marketing support on how to promote her cards in 2022.

Stop The Stink--Digital Marketing Strategy for Skincare Startup

The main goal of the project is for students to analyze our current digital marketing efforts, identify relevant data points, and develop a plan for ongoing data capture and analysis. The outcome we expect from this project is a written report with detailed recommendations and custom templates that can be used to measure our digital marketing performance, identify areas for improvement, and adjust our efforts on an ongoing basis to ensure that we are reaching our target audience as effectively as possible.

DansFarmaroot Social Media Campaign Strategy

The main goal for this project is to create a comprehensive social media campaign strategy for Pan X Corp's Canadian Ginseng Nutraceutical company, DansFarmaroot. This will involve several different steps for the students, including: - Researching the target market and competitors of DansFarmaroot. - Developing a social media strategy that is tailored to the target market. - Creating a content calendar for the social media campaign. - Developing creative content for the social media campaign. - Implementing the social media campaign and tracking its success.