Marketing for Vidusan x Supaveen Album Rollout
The goal of this project is to have a successful album rollout which will hopefully result in a huge first week of streams and traction on Spotify, Youtube and social media. The album has 12 songs and will have 12 social media campaigns.
Market Research
. In order to establish a distinct market position within our industry, we aim to gain a deeper understanding of both our target market and the broader market. We are interested in working with students to carry out market research. For the students, this will entail a number of steps, such as: become acquainted with the principles, goods, and services of our business. investigating the possibilities and target markets. investigating the market and the competitive environment. suggesting tactics to strengthen our brand, positioning, goods, and services. Additional phases in the procedure would be as follows: suggesting tactics to set oneself apart from the competition.
Creating Graphic Design Assets
Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
New Product Marketing
Our company advertises thousands of products online. We would like to revamp our marketing as we have recently developed a new product. Together with our marketing team, we would like students to design new promotional material for this new product. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Assessing our existing marketing strategy and efforts. Recommending marketing tactics to promote our new product such as exclusive previews and introductory offers. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison.
Website Development
Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.
Survey Creation
Our company advertises thousands of products online. The main problem we are trying to solve is to garner more user feedback through users’ experiences. We would like to understand our strengths and areas of improvement from a customer perspective. We would like to collaborate with students to develop a survey that can generate accurate data for future decision-making. This will involve several different steps for the students, including: Conducting background research on our products and customers. Researching platform options to conduct the survey. Identifying the most suitable survey platform for our company. Recommending multiple-choice and short-answer questions to gauge customer opinions. Bonus steps in the process would also include: Testing and improving the questionnaire based on feedback.
Social Media Marketing Campaign
Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.