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The Thoughtful Co
North Vancouver, British Columbia, Canada
Jillian Climie
Co-Founder
Preferred learners
  • Anywhere
  • Academic experience
Categories
Videography Communications Market research Digital marketing Social media marketing
Skills
content creation coaching digital content influencing skills scheduling ideation social media branding mailchimp research
Project scope
What is the main goal for this project?

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our company.

The Thoughtful Co. supports women in negotiating their compensation, and advises employers on improving gender equity in the workplace. Our mission is to enable recognition, opportunity and influence for women in the workplace through individual and employer coaching. We are looking for a student who is passionate about what we do and who can research relevant trends, news, reports around our work to create digital posts on. We would love the student to support in creating future content schedules and ideas for 2023.

You will be working on content creation and ideation for our organization, including Linkedin, Instagram, and our Mailchimp (>900 subscribers). If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you!

What tasks will learners need to complete to achieve the project goal?

To accomplish this, we expect the student(s) will:

  • Research relevant news, statistics, reports around pay equity and gender equity in the workplace
  • Build out social media posts using our branding and colors, including scheduling and finding a cadence and timing that works well
  • Set up a calendar of major holidays and events throughout the year to build social content around
  • Support with building out bi-weekly newsletter
  • Assist with a social media videos
  • Identify media outlets that are most beneficial to share our story, and pitch to those outlets
How will you support learners in completing the project?

Students will work closely with one of the Co-Founders of The Thoughtful Co who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

About the company

The Thoughtful Co. supports women in negotiating their compensation, and advises employers on improving gender equity in the workplace. Our mission is to enable recognition, opportunity and influence for women in the workplace through individual and employer coaching.