Welcome to Environmental Business Consultants (“EBC”). We recognize the knowledge and enthusiasm that students bring when it comes to marketing campaigns. We have several ideas on the market segment and the message, but what to incorporate the assistance of students in the development of implementation of a plan to ensure the latest knowledge, techniques, and technology (AI) are utilized. 

The primary objective of this project is to develop a marketing campaign that ensures the following:

1. Generate qualified leads for the environmental consulting company.

2. The messaging is correct and aligns with the latest knowledge on marketing e-mails.

3. There is a system in place for follow-up.

4. Determine if AI can be utilized to automate some of the tasks in the e-mail marketing campaign.

We want students to not only understand the significance of their contributions but also feel confident that the project is manageable within a realistic timeframe of 60 hours, spread over 2-8 weeks.

During this project, students will perform the following main tasks or deliverables:

1. Understand EBC’s service and current client types. 
2. Review and comment on the current marketing lists of the company and develop a system to generate high quality leads.
3. Review and comment on the marketing material already prepared by EBC, including white papers and draft campaign e-mails. Revise currently marketing materials or development new material.
4. Review and comment on the market segments that EBC is planning on to focus the marketing on. Provide insight on the how best to find key persons and companies for marketing, including the potential of utilizing AI.
5. Assist in the launch of an e-mail campaign to a market segment.