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Communications Market research Financial services Product or service launch Marketing strategySkills
digital banking strategic marketing business planning financial systems financial services product description value propositions innovationThe project involves creating comprehensive documentation for Dinero, a digital bank startup focused on providing equitable banking solutions for both the banked and unbanked populations. The goal is to articulate Dinero's innovative approach to financial services, emphasizing inclusivity and technological advancement. The documentation will serve as a foundational resource for stakeholders, potential investors, and regulatory bodies, outlining the bank's mission, vision, and unique value propositions. Learners will apply their classroom knowledge of financial systems, digital innovation, and equity principles to develop clear, concise, and compelling documentation. The project will involve researching current digital banking trends, understanding the needs of underserved communities, and proposing innovative solutions that align with Dinero's objectives.
The deliverables for this project include a comprehensive business plan, a detailed product description, and a strategic marketing outline for Dinero. Additionally, learners will create a presentation summarizing the key aspects of the documentation. These deliverables will collectively provide a clear roadmap for Dinero's launch and growth, ensuring alignment with its mission of innovation and equity in digital banking.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
GigEfx Laboratories is a startup studio focused on creating and scaling innovative businesses through global partnerships. We turn ideas into sustainable ventures while ensuring equity stakes for our partners, emphasizing meticulous selection processes for collaboration.