LifeSketch Media is a Canadian Screen Award Nominated production company seeking a comprehensive refresh of its website to align with the aesthetics and functionality of a modern indie production company. The current website needs a redesign to enhance its professional appeal and effectively showcase the company's projects. The goal is to streamline the user experience by removing unnecessary content and ensuring that the website reflects the creative and innovative spirit of LifeSketch Media. The project involves updating the visual design, improving navigation, and optimizing content to highlight the company's portfolio. This initiative will provide learners with the opportunity to apply their web design and development skills, focusing on user interface (UI) and user experience (UX) principles. The project is designed to be completed by a team of learners specializing in web development and design.

The deliverables for this project include a fully redesigned website that embodies a modern and professional look, consistent with the brand identity of an indie production company. The team will provide a new visual design, improved navigation structure, and optimized content layout. Additionally, a comprehensive report detailing the design process, decisions made, and any recommendations for future updates will be included. The project will culminate in a presentation to LifeSketch Media, showcasing the new website and explaining the design rationale.