Help LOCVM Build Its Sales & Outreach Strategy 

LOCVM is looking for creative, strategic-minded students who are excited to help us revamp our sales and outreach process from the ground up. This is a unique opportunity to gain hands-on experience in startup sales strategy and client outreach execution.

We're building a streamlined, actionable market plan to connect with our target audience—and we want you to help shape it.

What You'll Work On:

• Collaborate on building a sales strategy tailored to LOCVM’s goals and ideal customer profile
• Identify key contacts and outreach channels within our target industries
• Craft compelling messaging to represent LOCVM’s value in the marketplace
• Create a clear, step-by-step outreach guide for future sales and marketing team members (including call/email script our team can use to consistently pitch LOCVM)
• Execute initial outreach based on the strategy you helped build, and analyze early feedback
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Who You Are:

• A student who’s excited about startups, growth strategy, and real-world marketing
• Strong communicator who enjoys research, writing, and strategic thinking
• Not afraid to test, iterate, and learn from hands-on outreach experience

Join us at LOCVM and help shape how we grow. This project will directly impact our business and give you a front-row seat to how early-stage startups build traction.

By the end of this project, students will deliver a focused and actionable sales and outreach toolkit to help LOCVM connect with both sides of our marketplace: clinics, hospitals, and staff physicians hiring locums, and early-career physicians and residents seeking flexible work opportunities.

Core Activities:

• Identify new potential accounts aligned with our current customer base, including:
• Clinics, hospitals, and individual staff physicians responsible for locum coverage
• Residents, and early-career physicians open to locum work
• Medical students and medical school potential partnerships

• Compile relevant market research, including:
• Contact points, organizational needs, and decision-making structures
• Outreach channels (e.g., email, LinkedIn, institutional networks)
• Messaging tailored to each segment of our audience

• Develop and refine outreach scripts tailored for different stakeholders

• Update CRM to track framework and monitor outreach efforts and success metrics (e.g., open rates, response rates, interest level)
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Active Outreach Component:

• Conduct initial outreach using the strategy and scripts you develop
• Reach out to a defined sample of target accounts on both the supply and demand side
• Gather early feedback and document responses to help validate messaging and channels
• Provide analysis on what worked and what can be improved

Bonus Contributions (Optional but Valued):

• Create custom materials, such as:
• Sales one-pagers, email templates, objection-handling guides
• Recommend long-term outreach tools or automation ideas to scale efforts

Final Submission:

• A comprehensive report including:
• Market research
• Strategic recommendations
• Messaging frameworks
• Outreach results and learnings

• A ready-to-use outreach playbook, including scripts, templates, and contact guidelines
• Updated CRM

This deliverable will help LOCVM scale its sales process and connect with the right people on both sides of the marketplace, while giving students hands-on, real-world sales and outreach experience.