As a primarily B2C company, we have a primary focus of creating 100% natural supplements and cosmetic products relevant for our consumer. Our consumer is at the forefront of everything we do, especially our marketing efforts. We need to ensure our marketing mix is relevant and sustainable. This is paramount to successful customer acquisition, retention and loyalty.

We need help stepping back from the day to day and rather stepping into the shoes of our ideal customer. With the help of a student group, we would like to look at our present branding and promotion to assess which areas we are excelling, but more importantly help determine where we are lacking.

This evaluation should include a review of our current mix and provide creative recommendations for our existing products and some that are coming down the pipeline.

Don’t be afraid to expand the P’s and look into newer pieces of the mix like packaging, position, people, etc. Creativity and out of the box thinking is the key to strong branding! We could certainly use some new marketing assets for upcoming marketing campaigns.