As a primarily B2C company, we have a primary focus on creating 100% natural health supplements and skin products relevant to our consumers. Our consumer is at the forefront of everything we do, especially our marketing and advertising efforts. We need to ensure our marketing and advertising mix is relevant and sustainable. This is paramount to successful customer acquisition, retention and loyalty.

We need help stepping back from the day to day and rather stepping into the shoes of our ideal customer. With the help of a student group, we would like to develop a new Promotional Plan & Materials to implement it.

Our primary product, NeuroActiv Oil, is a Health Canada approved patented formulation of the full spectrum of fatty acids needed for optimal brain function and other crucial functions at the cellular level in all organs, which provide important health benefits. Even though this product is beneficial to everyone in all age groups, we have two primary target markets (so we can supervise 2 different student teams focusing each on one single target market):

- Adults interested in healthy aging: Particularly seniors, people who want to prevent or suffer from cardiovascular conditions, dementia, anxiety, Alzheimer's, sleep difficulty, lack of focus, low energy.

- Parents of children with Autism Spectrum Disorder, ADHD, Anxiety, lack of focus, and/or low energy as well as adults with these conditions.

Don’t be afraid to expand the P’s and look into newer pieces of the mix like packaging, position, people, etc. Creativity and out of the box thinking is the key to strong marketing and advertising! We could certainly use some new assets for upcoming campaigns.

Both co-founders of Infogenetica Solutions Ltd. have been professors and have worked with students for many years. We are very hands-on and welcome the opportunity to supervise and mentor students and professionals in the early stages of their careers.