Promotional Material - Amaranth
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Currently, the company is exploring market opportunities for amaranth-based products, such as amaranth oil, snack bars, and pop amaranth, in North America.
- Redesign the brand elements to be used in all marketing materials targeting amaranth markets
- Company presentation in PPT and PDF formats in English for amaranth products.
- 5 - 10 Flyers with product pictures and specifications for select products
Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products in the target markets.
- What tasks will learners need to complete to achieve the project goal?
-
This project will involve:
- Researching the amaranth products' target markets to develop effective communication strategies.
- Assessing our existing marketing communications and adjusting messaging on the promotional materials as per your research.
- Recommending supplementary marketing tactics to reinforce messaging on the marketing materials under consideration.
The final deliverables should take the form of:
- A final report
- A 30-minute presentation
- What is the main goal for this project?
-
DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Currently, the company is exploring market opportunities for amaranth-based products, such as amaranth oil, snack bars, and pop amaranth, in North America.
- Redesign the brand elements to be used in all marketing materials targeting amaranth markets
- Company presentation in PPT and PDF formats in English for amaranth products.
- 5 - 10 Flyers with product pictures and specifications for select products
Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products in the target markets.
- What tasks will learners need to complete to achieve the project goal?
-
This project will involve:
- Researching the amaranth products' target markets to develop effective communication strategies.
- Assessing our existing marketing communications and adjusting messaging on the promotional materials as per your research.
- Recommending supplementary marketing tactics to reinforce messaging on the marketing materials under consideration.
The final deliverables should take the form of:
- A final report
- A 30-minute presentation
- How will you support learners in completing the project?
-
We will provide at least 5 hours of mentorship and supervision.
About the company
- http://www.dla-associates.com
- 2 - 10 employees
- Consumer goods & services, Food & beverage, Hospital, health, wellness & medical, Agriculture
DLA & Associates Inc. focuses on international trade, consulting, and product development in the agricultural space. The company exports Canadian agricultural products, provides Canadian and foreign companies with consulting on international trade, and works on the development and commercialization of various innovative technologies to improve food quality.