Social Media Campaign Strategy for Vloe
Preferred learners
- Quebec, Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive social media campaign strategy for Vloe that will increase brand awareness, engagement, and ultimately drive sales. This will involve several different steps for the learners, including:
- Conducting a thorough analysis of Vloe's current social media presence, including platforms used, audience demographics, and engagement metrics.
- Researching and identifying target audience segments for Vloe's products or services.
- Developing a content calendar with engaging and relevant content ideas for different social media platforms.
- Creating a plan for paid advertising and influencer partnerships to expand Vloe's reach.
- Establishing key performance indicators (KPIs) to measure the success of the social media campaign.
- Implementing a social media monitoring and response strategy to engage with Vloe's audience.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- A comprehensive social media analysis report for Vloe, including recommendations for improvement.
- A detailed content calendar with content ideas for at least 3 months across different social media platforms.
- A proposed plan for paid advertising and influencer partnerships, including estimated budgets and potential partners.
- A set of KPIs and a monitoring strategy to measure the success of the social media campaign.
- A sample of engaging social media posts and responses to user engagement.
Final deliverables:
- A complete social media campaign strategy document outlining all the above deliverables and the rationale behind each decision.
- A presentation explaining the strategy and the research conducted.
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive social media campaign strategy for Vloe that will increase brand awareness, engagement, and ultimately drive sales. This will involve several different steps for the learners, including:
- Conducting a thorough analysis of Vloe's current social media presence, including platforms used, audience demographics, and engagement metrics.
- Researching and identifying target audience segments for Vloe's products or services.
- Developing a content calendar with engaging and relevant content ideas for different social media platforms.
- Creating a plan for paid advertising and influencer partnerships to expand Vloe's reach.
- Establishing key performance indicators (KPIs) to measure the success of the social media campaign.
- Implementing a social media monitoring and response strategy to engage with Vloe's audience.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, learners should complete the following tasks:
- A comprehensive social media analysis report for Vloe, including recommendations for improvement.
- A detailed content calendar with content ideas for at least 3 months across different social media platforms.
- A proposed plan for paid advertising and influencer partnerships, including estimated budgets and potential partners.
- A set of KPIs and a monitoring strategy to measure the success of the social media campaign.
- A sample of engaging social media posts and responses to user engagement.
Final deliverables:
- A complete social media campaign strategy document outlining all the above deliverables and the rationale behind each decision.
- A presentation explaining the strategy and the research conducted.
- How will you support learners in completing the project?
-
I am available to answer any questions and guide the learner, as well as provide them access to all the online tools they need to complete this task.
About the company
- https://www.vloe.ca
- 2 - 10 employees
- Marketing & advertising, Consumer goods & services, Sales, Transport, trucking & railroad
Advertising agency specializing in Google Ads, Meta Ads, Newsletters, Shopify stores and website management.
This project is for Vloe's client.