What we do:

• Support Manitoba’s career and employment services
• Share information, resources, ideas, educational and training opportunities
• Create opportunities to network with each other and our organizations
• Promote future provincial certification in our field

Positions available: 1

Marketing Strategy

We want a student to complete a full member, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion); conduct overhaul of our branding or communication strategy. The student will also develop press releases, content for posts and other promotional items.

In particular, the student will help us build a marketing strategy to grow and engage our membership. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like a student to help us answer are the following:

• How should we promote our company?
• What channels should we utilize?
• What messaging should we use?
• What costs would be involved?

Duties include:

• assist with creating a communications strategy for a professional association;
• understand the role of social media in communications and marketing;
• able to create simple, effective graphics;
• able to adapt messaging to a variety of audiences;
• able to adapt messaging to a variety of platforms.