Competitive Analysis - online marketplaces
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
DLA and Associates Inc is planning to launch new consumer products on online marketplaces, such as Amazon, eBay, and Walmart. We want to develop clarity on our competitive advantages and optimize our online marketing strategy to sell our products on these platforms. The product categories include snack bars, grain products, and specialty honey.
We will give you access to organizational assets to support this project such as brand collateral, and more.
Objective
We hope to gain a comprehensive understanding of the competitors in online market places and how we can differentiate ourselves through our product/service offering, and our messaging.
Students can select a specific product category to focus on.
- What tasks will learners need to complete to achieve the project goal?
-
The final deliverables will include:
- Identification of our current and future competitors in the selected online marketplaces,
- The creation of a matrix identifying features shared across the companies and those that are different.
- A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.
- What is the main goal for this project?
-
DLA and Associates Inc is planning to launch new consumer products on online marketplaces, such as Amazon, eBay, and Walmart. We want to develop clarity on our competitive advantages and optimize our online marketing strategy to sell our products on these platforms. The product categories include snack bars, grain products, and specialty honey.
We will give you access to organizational assets to support this project such as brand collateral, and more.
Objective
We hope to gain a comprehensive understanding of the competitors in online market places and how we can differentiate ourselves through our product/service offering, and our messaging.
Students can select a specific product category to focus on.
- What tasks will learners need to complete to achieve the project goal?
-
The final deliverables will include:
- Identification of our current and future competitors in the selected online marketplaces,
- The creation of a matrix identifying features shared across the companies and those that are different.
- A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.
- How will you support learners in completing the project?
-
Students will connect directly with the employer for mentorship and supervision throughout the project for at least 5 hours.
About the company
- http://www.dla-associates.com
- 2 - 10 employees
- Consumer goods & services, Food & beverage, Hospital, health, wellness & medical, Agriculture
DLA & Associates Inc. focuses on international trade, consulting, and product development in the agricultural space. The company exports Canadian agricultural products, provides Canadian and foreign companies with consulting on international trade, and works on the development and commercialization of various innovative technologies to improve food quality.