DLA & Associates Inc. is an active player in international commerce in the agricultural space and food industry. Currently, the company is exploring market opportunities for innovative functional food products, such as edible oil, snack bars, and grains and flakes, in North America.

- Redesign the brand elements to be used in all marketing materials targeting functional foods markets.

- Market presentation in PPT and PDF formats in English for assigned functional products.

- 5 - 10 Flyers with product pictures and specifications for select products

Based on insights from our marketing team and your research, you will develop the above materials for our existing media (email and website communications channels) and make recommendations on alternative media to consider such as social media, etc. to bring awareness of amaranth products in the target markets.

This project will involve:

• Researching the amaranth products' target markets to develop effective communication strategies.
• Assessing our existing marketing communications and adjusting messaging on the promotional materials as per your research.
• Recommending supplementary marketing tactics to reinforce messaging on the marketing materials under consideration.

The final deliverables should take the form of:

• A final report
• A 30-minute presentation

We will provide at least 5 hours of mentorship and supervision.