Our company will launch three products online. We hope to develop our email marketing to attract more customers.

We would like to work with students to design a new email marketing campaign for our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s products, email marketing campaign goals and target market.
• Identify B2B opportunities and content segments.
• Create B2C and B2B Content.
• Identifying types of emails and content that our company should send out such as welcome emails, newsletters, and re-engagement emails.
• Researching factors affecting the effectiveness of email marketing such as when emails are sent and making recommendations.
• Identifying metrics to monitor throughout the campaign.
• Create the email content as per the plan and calendar.
• Use of hubspot CRM software

Bonus steps in the process would also include:

• Identifying ways to personalize emails for customers based on market segmentation.

By the end of the project, students should demonstrate:

• Understanding of our company’s products and goals
• Identification of suitable email types and content
• Understanding of factors affecting emails’ effectiveness
• Identification of metrics to monitor the campaign’s success
• build the content to be ready to send to perspective customers.
• Have content ready to send on our Hubspot CRM platform.

Bonus steps would include:

• Recommending strategies to personalize emails.

Final deliverables should include

• A presentation outlining the final deliverables and how to be used.