We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.

The main questions we’d like students to help us answer are the following:

· Analysis of the Competitive Landscape and Best Practices in our field

· Digital marketing strategy based on our client avatars

· Digital marketing tactics, including SEO plan, e-mail marketing plan, social media marketing campaign plan, content calendar, best practice content (text & imagery) as well as branding feedback and marketing/branding material ideas

· Platform analytics, evaluation, and control of the digital marketing plan

Access to company employees and specialists are available for regular project sessions in order to give structure, guidance and feedback. Also, access to company materials, marketing material and other relevant information as needed.